Advertising and integrated brand promotion (Record no. 148376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01289cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000036557 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041115s2006 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324289561 (student ed. with InfoTrac) |
| International Standard Book Number | 0324320159 (student ed.) |
| International Standard Book Number | 0324317182 (instructor's ed. with InfoTrac) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | OGU-A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion |
| Medium | [Book] / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlviii, 781 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| Topical term or geographic name entry element | Advertising media planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| Personal name | Semenik, Richard J. |
| 852 ## - LOCATION | |
| Accession No. | 30809 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 39997 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 31016 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 30693 |
| -- | 0.00 |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 659.1 OGU-A | 30809 | 09/18/2023 | 09/18/2023 | Books | |||||
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 659.1 OGU-A | 39997 | 09/18/2023 | 09/18/2023 | Books | |||||
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 659.1 OGU-A | 31016 | 09/18/2023 | 09/18/2023 | Books | |||||
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 659.1 OGU-A | 30693 | 09/18/2023 | 09/18/2023 | Books |