Marketing management (Record no. 75280)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01314pam a22003854a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000055588 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240611162105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041214s2006 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8177586904 (paperback) |
| International Standard Book Number | 9788177586909 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b59105471 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Medium | [Book] / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 729, [45] p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 450.00 |
| 500 ## - GENERAL NOTE | |
| General note | Index includes. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All |
| Target audience note | All |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| Topical term or geographic name entry element | Mathematics-- |
| Topical term or geographic name entry element | Mathematics-- |
| Topical term or geographic name entry element | Generalized weibull distribution |
| General subdivision | Lifetime data. |
| Topical term or geographic name entry element | Estimation method |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 852 ## - LOCATION | |
| Piece designation | 10001000022503 |
| Classification part | 658.8 KOT-M 22503 |
| Sublocation or collection | 2nd Floor |
| Former shelving location | Books |
| Copy number | 1 |
| Piece physical condition | 2-Good |
| Location | JZL-CUI |
| Piece designation | 10001000027395 |
| Classification part | 658.8 KOT-M 27395 |
| Sublocation or collection | 2nd Floor |
| Former shelving location | Books |
| Copy number | 2 |
| Piece physical condition | 2-Good |
| Location | JZL-CUI |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 09/12/2023 | 658.8 KOT-M 22503 | 2nd Floor | 09/12/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 10001000022503 | Junaid Zaidi Library, COMSATS University Islamabad | 09/12/2023 | |||||
| 09/12/2023 | 658.8 KOT-M 27395 | 2nd Floor | 09/12/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 10001000027395 | Junaid Zaidi Library, COMSATS University Islamabad | 09/12/2023 |