Marketing management

Kotler, Philip.

Marketing management [Book] / Philip Kotler, Kevin Lane Keller. - 12th ed. - India : Pearson Prentice Hall, c2006. - xxxix, 729, [45] p. : ill. (chiefly col.) ; 29 cm.

Index includes.

All All

8177586904 (paperback) 9788177586909 (paperback)


Marketing--Management.
Mathematics--
Mathematics--
Generalized weibull distribution --Lifetime data.
Estimation method

658.8