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Principles of marketing (Record no. 74128)

MARC details
000 -LEADER
fixed length control field	02867nam a22004093a 4500
001 - CONTROL NUMBER
control field	0000060313
003 - CONTROL NUMBER IDENTIFIER
control field	0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	950919t20101989fr#a b 001 0 fre d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131731017
040 ## - CATALOGING SOURCE
Original cataloging agency	CaOONLB
Language of cataloging	fre
Transcribing agency	CaOONLB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT-P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Principles of marketing
Medium	[Book] :
Remainder of title	a South Asian perspective /
Statement of responsibility, etc.	Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ui Haque.
250 ## - EDITION STATEMENT
Edition statement	Thirteenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Dorling Kindersley (India) Pvt. Ltd., licensees of Pearson Education in South Asia.,
Date of publication, distribution, etc.	c2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 514, 37, 21, pages :
Other physical details	illustrations ;
Dimensions	25 cm.
365 ## - TRADE PRICE
Price type code	01
Price amount	0.00
500 ## - GENERAL NOTE
General note	Authorized adaptation from the United States edition, entitled Principles of marketing, 13th edition, ISBN: 9780136079415 by Kotler, Philip and Armstrong, Gray, published by Pearson Education, Inc., publishing as Prentice Hall, c2010.
521 ## - TARGET AUDIENCE NOTE
Target audience note	All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Gestion.

Topical term or geographic name entry element	Marketing--Management

Topical term or geographic name entry element	Product management

Topical term or geographic name entry element	Service industries--Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary.

Personal name	Agnihotri, Prafulla Y.

Personal name	Ehsan ul Haque,
852 ## - LOCATION
Piece designation	43561
--	987.00
Classification part	658.8 PRI
--	Multi-Line Books Lahore CUI Lahore
Sublocation or collection	2nd Floor
Former shelving location	Books
Copy number	1
Piece physical condition	2-Good
Location	JZL-CUI

Piece designation	43560
--	987.00
Classification part	658.8 PRI
--	Multi-Line Books Lahore CUI Lahore
Sublocation or collection	2nd Floor
Former shelving location	Books
Copy number	2
Piece physical condition	2-Good
Location	JZL-CUI

Piece designation	43559
--	987.00
Classification part	658.8 PRI
--	Multi-Line Books Lahore CUI Lahore
Sublocation or collection	2nd Floor
Former shelving location	Books
Copy number	3
Piece physical condition	2-Good
Location	JZL-CUI

Piece designation	46281
--	693.00
Classification part	658.8 PRI
Sublocation or collection	2nd Floor
Former shelving location	Books
Copy number	4
Piece physical condition	2-Good
Location	JZL-CUI

Piece designation	46280
--	693.00
Classification part	658.8 PRI
Sublocation or collection	2nd Floor
Former shelving location	Books
Copy number	5
Piece physical condition	2-Good
Location	JZL-CUI

Piece designation	46279
--	693.00
Classification part	658.8 PRI
Sublocation or collection	2nd Floor
Former shelving location	Books
Copy number	6
Piece physical condition	2-Good
Location	JZL-CUI

Piece designation	46278
--	693.00
Classification part	658.8 PRI
Sublocation or collection	2nd Floor
Former shelving location	Books
Copy number	7
Piece physical condition	2-Good
Location	JZL-CUI

Piece designation	46277
--	693.00
Classification part	658.8 PRI
Sublocation or collection	2nd Floor
Former shelving location	Books
Copy number	8
Piece physical condition	2-Good
Location	JZL-CUI

Piece designation	59897
--	1060.00
Classification part	658.8 KOT-P
--	Gift and Donations
Sublocation or collection	2nd Floor
Former shelving location	Books
Copy number	9
Piece physical condition	1-New
Location	JZL-CUI

Holdings
Date last seen	Total checkouts	Full call number	Shelving location	Date due	Date last checked out	Price effective from	Koha item type	Home library	Barcode	Current library	Date acquired	Total renewals
11/02/2023	1	658.8 PRI	2nd Floor	08/15/2022	11/02/2023	09/12/2023	Books	Junaid Zaidi Library, COMSATS University Islamabad	43561	Junaid Zaidi Library, COMSATS University Islamabad	09/12/2023
11/02/2023	1	658.8 PRI	2nd Floor	11/19/2022	11/02/2023	09/12/2023	Books	Junaid Zaidi Library, COMSATS University Islamabad	43560	Junaid Zaidi Library, COMSATS University Islamabad	09/12/2023
09/12/2023		658.8 PRI	2nd Floor			09/12/2023	Books	Junaid Zaidi Library, COMSATS University Islamabad	43559	Junaid Zaidi Library, COMSATS University Islamabad	09/12/2023
09/12/2023		658.8 PRI	2nd Floor			09/12/2023	Books	Junaid Zaidi Library, COMSATS University Islamabad	46281	Junaid Zaidi Library, COMSATS University Islamabad	09/12/2023
09/12/2023		658.8 PRI	2nd Floor			09/12/2023	Books	Junaid Zaidi Library, COMSATS University Islamabad	46280	Junaid Zaidi Library, COMSATS University Islamabad	09/12/2023
09/12/2023		658.8 PRI	2nd Floor			09/12/2023	Books	Junaid Zaidi Library, COMSATS University Islamabad	46279	Junaid Zaidi Library, COMSATS University Islamabad	09/12/2023
04/22/2024	2	658.8 PRI	2nd Floor		02/13/2024	09/12/2023	Books	Junaid Zaidi Library, COMSATS University Islamabad	46278	Junaid Zaidi Library, COMSATS University Islamabad	09/12/2023	1
10/31/2023	1	658.8 PRI	2nd Floor	10/14/2022	10/31/2023	09/12/2023	Books	Junaid Zaidi Library, COMSATS University Islamabad	46277	Junaid Zaidi Library, COMSATS University Islamabad	09/12/2023
02/12/2024	2	658.8 KOT-P	2nd Floor	03/13/2024	02/12/2024	09/12/2023	Books	Junaid Zaidi Library, COMSATS University Islamabad	59897	Junaid Zaidi Library, COMSATS University Islamabad	09/12/2023