Principles of marketing a South Asian perspective /

Kotler, Philip.

Principles of marketing a South Asian perspective / [Book] : Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ui Haque. - Thirteenth edition. - New Delhi : Dorling Kindersley (India) Pvt. Ltd., licensees of Pearson Education in South Asia., c2010. - xix, 514, 37, 21, pages : illustrations ; 25 cm.

Authorized adaptation from the United States edition, entitled Principles of marketing, 13th edition, ISBN: 9780136079415 by Kotler, Philip and Armstrong, Gray, published by Pearson Education, Inc., publishing as Prentice Hall, c2010.

All.

9788131731017


Marketing--Gestion.
Marketing--Management
Product management
Service industries--Marketing

658.8