MARC details
| 000 -LEADER |
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| fixed length control field |
01831nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240812s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
JZL-CUI |
| Transcribing agency |
COMSATS University Islamabad |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Item number |
ZAH-A |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658 ZAH-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zahid, Muhammad Nauman.. |
| Relator term |
FA19-RMS-014/ISB |
| Affiliation |
COMSATS University Islamabad |
| 245 #3 - TITLE STATEMENT |
|---|
| Title |
An analysis of the role played by social media in creating brand awareness and loyalty through brand image |
| Remainder of title |
a case of Pakistan's apparel brands / |
| Statement of responsibility, etc. |
Muhammad Nauman Zahid. |
| Medium |
[Thesis or Dissertation] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Islamabad : |
| Name of publisher, distributor, etc. |
COMSATS University Islamabad, |
| Date of publication, distribution, etc. |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 64 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm + |
| Accompanying material |
1 DVD-ROM (4 3/4 in.) |
| 502 ## - DISSERTATION NOTE |
|---|
| Degree type |
A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat. |
| Name of granting institution |
COMSATS University Islamabad |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MS in Management Sciences. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abid Saeed, Dr. |
| Miscellaneous information |
Supervisor, AP, Management Sciences. |
|
|---|
| Personal name |
Muhammad Kaleem, Dr. |
| Miscellaneous information |
External Examiner, AP, Management Sciences, Kohat University of Science & Technology, Kohat. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand awareness--Brand image. |
|
|---|
| Topical term or geographic name entry element |
Social media--Brand loyalty. |
| 655 ## - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Management Sciences |
| 953 ## - |
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| -- |
TP0011341 |
| -- |
isb |
| -- |
isb |
| -- |
2nd Floor |
| -- |
CD/DVD |
| -- |
A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat. |
| -- |
VM |
| -- |
Thesis or Dissertation |
| -- |
T 658 ZAH-A 11341 |
| -- |
1 |
| -- |
In |
| -- |
Examination Office, CUI |
| -- |
Oct 12, 2022 10:03:33 |
