An analysis of the role played by social media in creating brand awareness and loyalty through brand image a case of Pakistan's apparel brands /
Zahid, Muhammad Nauman..
An analysis of the role played by social media in creating brand awareness and loyalty through brand image a case of Pakistan's apparel brands / [Thesis or Dissertation] Muhammad Nauman Zahid. - Islamabad : COMSATS University Islamabad, 2021. - xvi, 64 pages : illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)
Abid Saeed, Dr. Supervisor, AP, Management Sciences.
Muhammad Kaleem, Dr. External Examiner, AP, Management Sciences, Kohat University of Science & Technology, Kohat.
Brand awareness--Brand image.
Social media--Brand loyalty.
Management Sciences
658 / ZAH-A
An analysis of the role played by social media in creating brand awareness and loyalty through brand image a case of Pakistan's apparel brands / [Thesis or Dissertation] Muhammad Nauman Zahid. - Islamabad : COMSATS University Islamabad, 2021. - xvi, 64 pages : illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)
Abid Saeed, Dr. Supervisor, AP, Management Sciences.
Muhammad Kaleem, Dr. External Examiner, AP, Management Sciences, Kohat University of Science & Technology, Kohat.
Brand awareness--Brand image.
Social media--Brand loyalty.
Management Sciences
658 / ZAH-A