Connecting with consumers through social media marketing (Record no. 487194)

MARC details
000 -LEADER
fixed length control field 01563nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240610s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency JZL-CUI
Transcribing agency COMSATS University Islamabad
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number IRS-C
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658 IRS-C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Irshad, Madeeha..
Relator term FA13-PMS-013/ISB
Affiliation COMSATS University Islamabad
245 #0 - TITLE STATEMENT
Title Connecting with consumers through social media marketing
Remainder of title an integrated framework based on consumers' motives and trust /
Statement of responsibility, etc. Madeeha Irshad.
Medium [Thesis or Dissertation]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Islamabad :
Name of publisher, distributor, etc. COMSATS University Islamabad,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 285 pages :
Other physical details illustrations ;
Dimensions 30 cm +
Accompanying material 1 CD-ROM (4 3/4 in.)
502 ## - DISSERTATION NOTE
Degree type A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of PhD in Management Sciences.External Examiner 1: Muhammad Ehsan Malik, Dr. Prof, K-90 Valencia Twon Defence Road, Off Raiwind Lahore.External Examiner 2: Syed Tahir Hijazi, Dr. Prof, My University Main Campus Japan Road, Islamabad.
Name of granting institution COMSATS University Islamabad
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name PhD in Management Sciences.External Examiner 1: Muhammad Ehsan Malik, Dr. Prof, K-90 Valencia Twon Defence Road, Off Raiwind Lahore.External Examiner 2: Syed Tahir Hijazi, Dr. Prof, My University Main Campus Japan Road, Islamabad.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Muhammad Shakeel Ahmad, Dr.
Miscellaneous information Supervisor, AP, Management Science, CUI Attock.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Attitude--Purchase intention.
Topical term or geographic name entry element Social media marketing--Trust--Motivations--Marketing.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Management Sciences
Holdings
Date last seen Total checkouts Full call number Shelving location Copy number Uniform resource identifier Price effective from Koha item type Public note Lost status Damaged status Not for loan Collection Withdrawn status Home library Barcode Current library Date acquired Source of acquisition
06/10/2024   T 658 IRS-C 10172 2nd Floor 1 In 06/10/2024 Thesis or Dissertation A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of PhD in Management Sciences.External Examiner 1: Muhammad Ehsan Malik, Dr. Prof, K-90 Valencia Twon Defence Road, Off Raiwind Lahore.External Examiner 2: Syed Tahir Hijazi, Dr. Prof, My University Main Campus Japan Road, Islamabad.       Thesis or Dissertation   Junaid Zaidi Library, COMSATS University Islamabad 10001TP0010172 Junaid Zaidi Library, COMSATS University Islamabad   Examination Office, CUI