Connecting with consumers through social media marketing an integrated framework based on consumers' motives and trust /

Irshad, Madeeha..

Connecting with consumers through social media marketing an integrated framework based on consumers' motives and trust / [Thesis or Dissertation] Madeeha Irshad. - Islamabad : COMSATS University Islamabad, 2020. - xviii, 285 pages : illustrations ; 30 cm + 1 CD-ROM (4 3/4 in.)






Muhammad Shakeel Ahmad, Dr. Supervisor, AP, Management Science, CUI Attock.


Attitude--Purchase intention.
Social media marketing--Trust--Motivations--Marketing.


Management Sciences

658 / IRS-C