Advertising And Promotion (Record no. 387275)

MARC details
000 -LEADER
fixed length control field 00817nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 0000357514
003 - CONTROL NUMBER IDENTIFIER
control field 0006
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220228s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259548147
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 #0 - TITLE STATEMENT
Title Advertising And Promotion
Medium Book
Remainder of title An Integrated Marketing Communications Perspective
Statement of responsibility, etc. Belch, Belch Michael A.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xli, 764 p. :
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Science-Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
852 ## - LOCATION
Piece designation 10006000011068
-- 0.00
Classification part 659.1 BEL-A 11068
-- Gifted by CUI
Former shelving location Text Book
Copy number 1
Piece physical condition 1-New
-- Bill # dated 17/03/21
Location Vehari Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/18/2023   659.1 BEL-A 11068   11/18/2023 Books         COMSATS University Vehari Campus 10006000011068 COMSATS University Vehari Campus 11/18/2023