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Advertising And Promotion An Integrated Marketing Communications Perspective

Belch, George E

Advertising And Promotion An Integrated Marketing Communications Perspective Book Belch, Belch Michael A. - New York : McGraw Hill, 2018 - xli, 764 p. :

All.

English

ISBN: 9781259548147

Subjects--Topical Terms:
Management Science-Advertising

Dewey Class. No.: 659.1

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