Strategic brand managemnet (Record no. 374640)

MARC details
000 -LEADER
fixed length control field 02127nam a2200301Ia 4500
001 - CONTROL NUMBER
control field 0000335343
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131719770
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic brand managemnet
Medium [Book]
Remainder of title building, management, and managing brand equity
Statement of responsibility, etc. Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education New Delhi
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Name Products--Management
852 ## - LOCATION
Piece designation 10003000020122
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000020123
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 2
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000020124
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 3
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000020125
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 4
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000020126
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 5
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000020127
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 6
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000020128
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 7
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000020129
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 8
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000020130
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 9
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000020131
-- 517.00
Classification part 658.827 KEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 10
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
02/26/2024 1 658.827 KEL   12/01/2023 11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020122 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   658.827 KEL     11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020123 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   658.827 KEL     11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020124 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   658.827 KEL     11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020125 COMSATS University Abbottabad Campus 11/17/2023
08/19/2024 1 658.827 KEL   12/01/2023 11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020126 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   658.827 KEL     11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020127 COMSATS University Abbottabad Campus 11/17/2023
09/20/2024 1 658.827 KEL   11/23/2023 11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020128 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   658.827 KEL     11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020129 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   658.827 KEL     11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020130 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   658.827 KEL     11/17/2023 Books         COMSATS University Abbottabad Campus 10003000020131 COMSATS University Abbottabad Campus 11/17/2023