Strategic brand managemnet building, management, and managing brand equity
Keller, Kevin Lane
Strategic brand managemnet building, management, and managing brand equity [Book] Kevin Lane Keller. - 3rd Ed. - Pearson Education New Delhi
All.
9788131719770
Brand Name Products--Management
658.827
Strategic brand managemnet building, management, and managing brand equity [Book] Kevin Lane Keller. - 3rd Ed. - Pearson Education New Delhi
All.
9788131719770
Brand Name Products--Management
658.827