Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing (Record no. 373543)

MARC details
000 -LEADER
fixed length control field 00684nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000339330
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783642380361
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8001
Item number VEC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vecchiato, Giovanni
245 #0 - TITLE STATEMENT
Title Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing
Medium [Book]
Statement of responsibility, etc. Giovanni Vecchiato.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Springer-Verlag Berlin Heidelberg New York
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NeuroMarketing
852 ## - LOCATION
Piece designation 10003000026045
-- 13216.00
Classification part 658.8001 VEC
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Total renewals Full call number Shelving location Date due Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
12/01/2023 1 1 658.8001 VEC   11/10/2018 12/01/2023 11/17/2023 Books         COMSATS University Abbottabad Campus 10003000026045 COMSATS University Abbottabad Campus 11/17/2023