Strateic brand management (Record no. 366712)

MARC details
000 -LEADER
fixed length control field 00651nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000332277
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191220s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175541091
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8343
Item number KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
245 #0 - TITLE STATEMENT
Title Strateic brand management
Medium [Book]
Remainder of title creating and sustainable brand equity long term
Statement of responsibility, etc. Jean-Noel Kapferer.
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page Pvt. Ltd. New Delhi
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Name Products--Management
852 ## - LOCATION
Piece designation 10003000015150
-- 594.00
Classification part 658.8343 KAP
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   658.8343 KAP   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000015150 COMSATS University Abbottabad Campus 11/17/2023