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Strateic brand management creating and sustainable brand equity long term

Kapferer, Jean-Noel

Strateic brand management creating and sustainable brand equity long term [Book] Jean-Noel Kapferer. - 2nd Ed. - Kogan Page Pvt. Ltd. New Delhi

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ISBN: 8175541091

Subjects--Topical Terms:
Brand Name Products--Management

Dewey Class. No.: 658.8343

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