Marketing management : (Record no. 357775)

MARC details
000 -LEADER
fixed length control field 01026cam a22002894a 4500
001 - CONTROL NUMBER
control field 12758090
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110110411.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020427s2003 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002070854
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273643789 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .H65 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 HOL
Edition number 21
Item number 24405
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title a relationship approach /
Statement of responsibility, etc. Svend Hollensen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England ;
-- New York :
Name of publisher, distributor, etc. Financial Times/Prentice Hall,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 787 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
Topical term or geographic name entry element Marketing
General subdivision Management.
Topical term or geographic name entry element Relationship marketing
Form subdivision Case studies.
852 ## - LOCATION
Accession No. 10004000024405
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Edition 7th
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction COMSATS University Wah Campus COMSATS University Wah Campus 11/10/2023 Donation   658.8 HOL 10004000024405 11/10/2023 24405 11/10/2023 Books