Marketing management : a relationship approach /

Hollensen, Svend.

Marketing management : a relationship approach / Svend Hollensen. - Harlow, England ; New York : Financial Times/Prentice Hall, 2003. - xxvi, 787 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0273643789 (pbk.)

2002070854


Relationship marketing.
Marketing--Management.
Relationship marketing--Case studies.

HF5415.55 / .H65 2003

658.8 HOL / 24405