Global Marketing Management: A European Perspective (Record no. 344751)

MARC details
000 -LEADER
fixed length control field 01018cam a2200289 a 4500
001 - CONTROL NUMBER
control field 3560631
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231108173131.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980416s1999 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98023506
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0138418268
International Standard Book Number 9780138418267
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .K44 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KEE 24398
Edition number 21
Item number 24398
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 10 - TITLE STATEMENT
Title Global Marketing Management: A European Perspective
Statement of responsibility, etc. Warren J. Keegan.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 639 p. :
Other physical details ill., maps ;
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Prentice Hall series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
Topical term or geographic name entry element Export marketing
General subdivision Management
-- Case studies.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     COMSATS University Wah Campus COMSATS University Wah Campus 11/08/2023 Donation   658.8 KEE 24398 10004000024398 11/08/2023 24398 11/08/2023 Books