Global Marketing Management: A European Perspective
Keegan, Warren J.
Global Marketing Management: A European Perspective Warren J. Keegan. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xiv, 639 p. : ill., maps ; 26 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
0138418268 9780138418267
98023506
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1999
658.8 KEE 24398 / 24398
Global Marketing Management: A European Perspective Warren J. Keegan. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xiv, 639 p. : ill., maps ; 26 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
0138418268 9780138418267
98023506
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1999
658.8 KEE 24398 / 24398