Digital marketing excellence (Record no. 288053)

MARC details
000 -LEADER
fixed length control field 01065cam a2200301 i 4500
001 - CONTROL NUMBER
control field 0000270274
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190307s2017 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016041418
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138494237
International Standard Book Number 9781138191709 (pbk. : alk. paper)
Canceled/invalid ISBN 9781315640341 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 72
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 72
Item number CHA 23124
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Fuller form of name (Paul Russell),
Dates associated with a name 1957-
Relator term author.
245 10 - TITLE STATEMENT
Title Digital marketing excellence
Medium [Book] :
Remainder of title planning, optimizing and integrating online marketing /
Statement of responsibility, etc. Dave Chaffey and PR Smith.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 660 pages ;
Dimensions 26 cm
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Revised edition of the authors' eMarketing excellence, first published in 2002.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
Topical term or geographic name entry element Management Science
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
852 ## - LOCATION
Accession No. 10004000023124
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus Main 09/28/2023   658.8 72 CHA 23124 10004000023124 09/28/2023 09/28/2023 Books