Digital marketing excellence planning, optimizing and integrating online marketing /

Smith, P. R. 1957-

Digital marketing excellence planning, optimizing and integrating online marketing / [Book] : Dave Chaffey and PR Smith. - Fifth edition. - xxvii, 660 pages ; 26 cm

Revised edition of the authors' eMarketing excellence, first published in 2002.

All.

9781138494237 9781138191709 (pbk. : alk. paper)

2016041418


Internet marketing.
Management Science

658.8 72