Digital marketing excellence planning, optimizing and integrating online marketing /
Smith, P. R. 1957-
Digital marketing excellence planning, optimizing and integrating online marketing / [Book] : Dave Chaffey and PR Smith. - Fifth edition. - xxvii, 660 pages ; 26 cm
Revised edition of the authors' eMarketing excellence, first published in 2002.
All.
9781138494237 9781138191709 (pbk. : alk. paper)
2016041418
Internet marketing.
Management Science
658.8 72
Digital marketing excellence planning, optimizing and integrating online marketing / [Book] : Dave Chaffey and PR Smith. - Fifth edition. - xxvii, 660 pages ; 26 cm
Revised edition of the authors' eMarketing excellence, first published in 2002.
All.
9781138494237 9781138191709 (pbk. : alk. paper)
2016041418
Internet marketing.
Management Science
658.8 72