Principles of marketing (Record no. 287593)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01349aam a22003611i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000349317 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0004 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210527s2018 nyu o 000 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB7G3970 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292220236 |
| Qualifying information | (ebk) |
| International Standard Book Number | 9781292220239 |
| Canceled/invalid ISBN | 013449251X |
| Canceled/invalid ISBN | 1292220287 |
| Canceled/invalid ISBN | 1292220171 |
| International Standard Book Number | 9789673498345 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IDEBK |
| Language of cataloging | eng |
| Transcribing agency | IDEBK |
| Modifying agency | Uk |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblsr |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8009 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8009 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xxiv,707 pages). |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 0.00 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Topical term or geographic name entry element | Management Sciences |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Relator term | author. |
| Fuller form of name | (Gary M.), |
| 852 ## - LOCATION | |
| Accession No. | 10004000023885 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 10004000023886 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 10004000023887 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 10004000023888 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 10004000023884 |
| -- | 0.00 |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total renewals | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMSATS University Wah Campus | COMSATS University Wah Campus | Main | 09/28/2023 | 1 | 658.8009 KOT | 10004000023885 | 08/05/2024 | 11/23/2023 | 09/28/2023 | Books | ||||||
| COMSATS University Wah Campus | COMSATS University Wah Campus | Main | 09/28/2023 | 2 | 658.8009 KOT | 10004000023886 | 06/25/2024 | 04/15/2024 | 09/28/2023 | Books | 1 | |||||
| COMSATS University Wah Campus | COMSATS University Wah Campus | Main | 09/28/2023 | 658.8009 KOT | 10004000023887 | 09/28/2023 | 09/28/2023 | Books | ||||||||
| COMSATS University Wah Campus | COMSATS University Wah Campus | Main | 09/28/2023 | 658.8009 KOT | 10004000023888 | 09/28/2023 | 09/28/2023 | Books | ||||||||
| COMSATS University Wah Campus | COMSATS University Wah Campus | Main | 09/28/2023 | 1 | 658.8009 KOT 23884 | 10004000023884 | 12/15/2023 | 12/15/2023 | 09/28/2023 | Books | 01/14/2024 |