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Principles of marketing

Kotler, Philip,

Principles of marketing [electronic resource] / Philip Kotler, Gary Armstrong. - 1 online resource (xxiv,707 pages).

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ISBN: 1292220236 9781292220239 9789673498345

Nat. Bib. No.: GBB7G3970 bnb

Subjects--Topical Terms:
Marketing.
Management Sciences

Dewey Class. No.: 658.8009

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