The new rules of marketing & PR (Record no. 267976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01042pam a22003011i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000298566 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0005 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191209s2017 nju o 000|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB7C0411 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119362470 |
| Canceled/invalid ISBN | 9781119362418 (pbk.) : |
| International Standard Book Number | 9781119362418 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| Description conventions | rda |
| -- | pn |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblsr |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | SCO-N |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The new rules of marketing & PR |
| Medium | [Book] : |
| Remainder of title | how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| Statement of responsibility, etc. | David Meerman Scott. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 426 Pages : |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 0.00 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| Topical term or geographic name entry element | Public relations. |
| Topical term or geographic name entry element | Management science |
| 852 ## - LOCATION | |
| Accession No. | ATK 10700 |
| -- | 0.00 |
| Former shelving location | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMSATS University Attock Campus | COMSATS University Attock Campus | 09/27/2023 | 658.872 SCO-N 10700 | ATK 10700 | 09/27/2023 | 09/27/2023 | Books |