The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman,

The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly [Book] : David Meerman Scott. - Sixth edition. - xxi, 426 Pages : 23 cm.

Includes index.

All.

9781119362470 9781119362418

GBB7C0411 bnb


Internet marketing.
Public relations.
Management science

658.872