MKTG (Record no. 267577)
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000 -LEADER | |
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fixed length control field | 00857nam#a2200277#i#4500 |
001 - CONTROL NUMBER | |
control field | 0000298497 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0005 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191129s2012 ##############000#0#eng#d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131520345 |
International Standard Book Number | 813152034X |
040 ## - CATALOGING SOURCE | |
Language of cataloging | eng |
Description conventions | rda |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | LAM-M |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lamp, Charles W. |
245 10 - TITLE STATEMENT | |
Title | MKTG |
Medium | [Book] |
Remainder of title | principles of marketing |
Statement of responsibility, etc. | Charles W. Lamp, Joseph F.Hair, Jr; Dheeraj Sharma and Carl McDaniel |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 671 Pages : |
Dimensions | 26 cm. |
365 ## - TRADE PRICE | |
Price type code | 01 |
Price amount | 0.00 |
500 ## - GENERAL NOTE | |
General note | Includes endnotes and index. |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Topical term or geographic name entry element | Management science |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hair, Joseph F. |
Personal name | Sharma, Dheeraj. |
Personal name | McDaniel, Carl. |
852 ## - LOCATION | |
Accession No. | ATK 10681 |
-- | 0.00 |
Former shelving location | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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COMSATS University Attock Campus | COMSATS University Attock Campus | 09/27/2023 | 658.8 LAM-M 10681 | ATK 10681 | 09/27/2023 | 09/27/2023 | Books |