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MKTG principles of marketing

Lamp, Charles W.

MKTG principles of marketing [Book] Charles W. Lamp, Joseph F.Hair, Jr; Dheeraj Sharma and Carl McDaniel - xvii, 671 Pages : 26 cm.

Includes endnotes and index.

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ISBN: 9788131520345 813152034X

Subjects--Topical Terms:
Marketing
Management science

Dewey Class. No.: 658.8

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