Marketing analytics (Record no. 267492)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00911cam a22002778i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000298463 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0005 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191127s2018 enk ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018004497 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749482169 |
| Canceled/invalid ISBN | 9780749482169 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GRI-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grigsby, Mike, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing analytics |
| Medium | [Book] : |
| Remainder of title | a practical guide to improving consumer insights using data techniques |
| Statement of responsibility, etc. | Mike Grigsby. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 217 Pages : |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 0.00 |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, bibliography and index. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| Topical term or geographic name entry element | Management science |
| 852 ## - LOCATION | |
| Accession No. | ATK 10677 |
| -- | 0.00 |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMSATS University Attock Campus | COMSATS University Attock Campus | 09/27/2023 | 658.8 GRI-M 10677 | ATK 10677 | 09/27/2023 | 09/27/2023 | Books |