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Marketing analytics a practical guide to improving consumer insights using data techniques

Grigsby, Mike,

Marketing analytics a practical guide to improving consumer insights using data techniques [Book] : Mike Grigsby. - Second edition. - xiv, 217 Pages : 23 cm.

Includes glossary, bibliography and index.

All.

ISBN: 9780749482169

LCCN: 2018004497

Subjects--Topical Terms:
Marketing research.
Management science

Dewey Class. No.: 658.8

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