Principles of marketing (Record no. 190977)

MARC details
000 -LEADER
fixed length control field 01040cam a22002774a 4500
001 - CONTROL NUMBER
control field 0000048235
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020829s2004 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129702010
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)50518611
Canceled/invalid control number (OCoLC)56924502
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency TKR
-- BAKER
-- NLGGC
-- BTCTA
-- YDXCP
-- UBY
-- OCLCG
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT-P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Principles of marketing
Medium [Book] /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson/Prentice Hall, India,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent 689 p. :
Other physical details ill. ;
Dimensions 29 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
852 ## - LOCATION
Piece designation 21016
-- 0.00
Classification part 658.8 KOT-P
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 21015
-- 0.00
Classification part 658.8 KOT-P
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 2
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired Total renewals
06/10/2024 2 658.8 KOT-P 2nd Floor 05/14/2024 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 21016 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023  
09/02/2024 2 658.8 KOT-P 2nd Floor 04/03/2024 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 21015 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023 1