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Principles of marketing

Kotler, Philip

Principles of marketing [Book] / Philip Kotler, Gary Armstrong. - 10th ed. - New Delhi : Pearson/Prentice Hall, India, c2004. - 689 p. : ill. ; 29 cm.

All.

ISBN: 8129702010

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8

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