The philosophy of branding (Record no. 185563)

MARC details
000 -LEADER
fixed length control field 00892pam a22002654a 4500
001 - CONTROL NUMBER
control field 0000037585
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031224s2004 enk 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749443235
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency OCoLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 27 01
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 27 01
Item number BRA-P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Braun, Thom,
Dates associated with a name 1953-
245 14 - TITLE STATEMENT
Title The philosophy of branding
Medium [Book] :
Remainder of title great philosophers think brands /
Statement of responsibility, etc. Thom Braun.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Sterling, VA :
-- Kogan Page,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 192 p. ;
Dimensions 19 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 369.00
500 ## - GENERAL NOTE
General note Indian reprint original ISBN 0749441933
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Philosophy.
Topical term or geographic name entry element Business names
General subdivision Philosophy.
Topical term or geographic name entry element Product management
General subdivision Philosophy.
852 ## - LOCATION
Piece designation 25303
-- 369.00
Classification part 658.8 27 01 BRA-P
-- Saeed Book Bank
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.8 27 01 BRA-P 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 25303 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023