The philosophy of branding great philosophers think brands /

Braun, Thom, 1953-

The philosophy of branding great philosophers think brands / [Book] : Thom Braun. - London : Sterling, VA : Kogan Page, 2004. - 192 p. ; 19 cm.

Indian reprint original ISBN 0749441933

All.

0749443235


Brand name products--Philosophy.
Business names--Philosophy.
Product management--Philosophy.

658.8 27 01