Marketing. (Record no. 183761)

MARC details
000 -LEADER
fixed length control field 01077nam a2200313 a 4500
001 - CONTROL NUMBER
control field 0000055758
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080311s2006 xxuab b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA826956
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071116087 (pbk.) :
International Standard Book Number 9780071116084 (pbk.) :
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
245 00 - TITLE STATEMENT
Title Marketing.
Medium [Book]
250 ## - EDITION STATEMENT
Edition statement 8th ed., International ed. /
Remainder of edition statement Roger A. Kerin ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. ;
-- London :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xlvi, 733 p. :
Other physical details col. ill., col. maps ;
Dimensions 28 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.).
365 ## - TRADE PRICE
Price type code 01
Price amount 900.00
490 0# - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Previous ed.: 2003.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
Personal name Hartley, Steven William
Personal name Berkowitz, Eric N.
Personal name Rudelius, William
852 ## - LOCATION
Piece designation 39680
-- 900.00
Classification part 658.8 MAR
-- T.J. Books, Books & Magazines Supplier.
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.8 MAR 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 39680 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023