Marketing.

Marketing. [Book] - 8th ed., International ed. / Roger A. Kerin ... [et al.]. - Boston, Mass. ; London : McGraw-Hill/Irwin, c2006. - xlvi, 733 p. : col. ill., col. maps ; 28 cm. + 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing .

Previous ed.: 2003.

All.

0071116087 (pbk.) : 9780071116084 (pbk.) :

GBA826956 bnb


Marketing.

658.8