Essentials of marketing (Record no. 181890)

MARC details
000 -LEADER
fixed length control field 00942 am a22002897a 4500
001 - CONTROL NUMBER
control field 0000055545
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 930920s1993 enk | 001 | eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GB9348313
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077077288 (pbk) :
International Standard Book Number 0071134476
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Transcribing agency Uk
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number LAN-E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey,
Dates associated with a name 1938-
245 10 - TITLE STATEMENT
Title Essentials of marketing
Medium [Book] :
Remainder of title text and cases /
Statement of responsibility, etc. Geoffrey Lancaster, Lester Massingham.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1993.
300 ## - PHYSICAL DESCRIPTION
Extent 496p.
500 ## - GENERAL NOTE
General note Previous ed.: 1988. Index includes.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing
General subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Massingham, Lester.
852 ## - LOCATION
Piece designation 26557
-- 0.00
Classification part 658.8 LAN-E
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Piece designation 6988
-- 0.00
Classification part 658.8 LAN-E
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 2
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.8 LAN-E 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 26557 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023
09/18/2023   658.8 LAN-E 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 6988 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023