Essentials of marketing text and cases /

Lancaster, Geoffrey, 1938-

Essentials of marketing text and cases / [Book] : Geoffrey Lancaster, Lester Massingham. - 2nd ed. - London : McGraw-Hill, c1993. - 496p.

Previous ed.: 1988. Index includes.

All.

0077077288 (pbk) : 0071134476

GB9348313 bnb


Marketing.
Marketing--Case studies.

658.8