Principles of marketing / (Record no. 177728)

MARC details
000 -LEADER
fixed length control field 00846nam a22002658a 4500
001 - CONTROL NUMBER
control field 0000071276
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170201s1995 mau 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0673465551 (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency CaOONL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
Classification number 658.8
Edition number 20
Classification number 658.820
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number KIN-P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.,
Dates associated with a name 1943-
245 10 - TITLE STATEMENT
Title Principles of marketing /
Medium [Book]
Statement of responsibility, etc. Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. HarperCollins Publishers,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xlvii, 808 pages :
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bernhardt, Kenneth L.,
Dates associated with a name 1944-
Personal name Krentler, Kathleen A.
852 ## - LOCATION
Accession No. 3296
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 KIN-P 3296 09/18/2023 09/18/2023 Books