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Principles of marketing /

Kinnear, Thomas C., 1943-

Principles of marketing / [Book] Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler. - 4th ed. - New York : HarperCollins Publishers, c1995. - xlvii, 808 pages :

All.

ISBN: 0673465551 (hardback)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 658.8 658.820

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