Mind to mind marketing (Record no. 176451)

MARC details
000 -LEADER
fixed length control field 00823cam a2200253Ia 4500
001 - CONTROL NUMBER
control field 0000047970
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010730s2001 enka 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA1-44400
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749433663
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency DGU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number ALD-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Alder, Harry.
245 10 - TITLE STATEMENT
Title Mind to mind marketing
Medium [Book] :
Remainder of title communicating with 21st-century customers /
Statement of responsibility, etc. Harry Alder.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London, UK ;
-- Dover, NH :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent iii, 252 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note appendix includes
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Communication in marketing.
Topical term or geographic name entry element Consumers
General subdivision Psychology.
852 ## - LOCATION
Accession No. 23954
-- 2029.80
-- Islamabad Book Co.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 ALD-M 23954 09/18/2023 09/18/2023 Books