Mind to mind marketing communicating with 21st-century customers /

Alder, Harry.

Mind to mind marketing communicating with 21st-century customers / [Book] : Harry Alder. - London, UK ; Dover, NH : Kogan Page, 2001. - iii, 252 p. : ill. ; 25 cm.

appendix includes

All.

0749433663

GBA1-44400


Marketing.
Communication in marketing.
Consumers--Psychology.

658.8