Marketing research (Record no. 165865)

MARC details
000 -LEADER
fixed length control field 00628nam#a2200205#a#4500
001 - CONTROL NUMBER
control field 0000037979
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111014s2004 ##############000#0#eng#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074711385 (pbk)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.83
Item number MAR
245 00 - TITLE STATEMENT
Title Marketing research
Medium [Book] /
Statement of responsibility, etc. Bryan A. Lukas-----(et al).
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw Hil,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 675p. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes index
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research procedure--management.
Topical term or geographic name entry element Marketing research.
852 ## - LOCATION
Accession No. 30765
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.83 MAR 30765 09/18/2023 09/18/2023 Books