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Marketing research

Marketing research [Book] / Bryan A. Lukas-----(et al). - Boston : McGraw Hil, 2004. - xxiv, 675p. ; 28 cm.

Includes index

All.

ISBN: 0074711385 (pbk)

Subjects--Topical Terms:
Market research procedure--management.
Marketing research.

Dewey Class. No.: 658.83

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