The practice of advertising (Record no. 165642)

MARC details
000 -LEADER
fixed length control field 00750nam a2200241 a 4500
001 - CONTROL NUMBER
control field 0000036542
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040715s2005 ne a b 001 0 eng
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 012954853
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750661737
International Standard Book Number 0750661739 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency CaQQLA
Language of cataloging fre
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number PRA
245 04 - TITLE STATEMENT
Title The practice of advertising
Medium [Book] /
Statement of responsibility, etc. edited by Adrian R. Mackay.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam :
Name of publisher, distributor, etc. Elsevier Butterworth-Heinemann,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 367 p. :
Other physical details ill. ;
Dimensions 24 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicit.̌
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mackay, Adrian.
852 ## - LOCATION
Accession No. 14961
-- 2843.24
-- Eagle Information Marketing
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.1 PRA 14961 09/18/2023 09/18/2023 Books