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The practice of advertising

The practice of advertising [Book] / edited by Adrian R. Mackay. - 5th ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2005. - xxiii, 367 p. : ill. ; 24 cm.

All.

ISBN: 9780750661737 0750661739 (pbk.)

Nat. Bib. Agency Control No.: 012954853

Subjects--Topical Terms:
Publicit.̌

Dewey Class. No.: 659.1

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