International marketing (Record no. 164940)

MARC details
000 -LEADER
fixed length control field 01059cam a2200313 a 4500
001 - CONTROL NUMBER
control field 0000036793
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060923s2006 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1844801322
International Standard Book Number 9781412928304
International Standard Book Number 1412928303 (set)
International Standard Book Number 9781412928304 (set)
040 ## - CATALOGING SOURCE
Original cataloging agency CaOGU
Language of cataloging eng
Transcribing agency CPV
Modifying agency BAKER
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.848
Item number MUH-I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mühlbacher, Hans,
Dates associated with a name 1949-
245 10 - TITLE STATEMENT
Title International marketing
Medium [Book] :
Remainder of title a global perspective /
Statement of responsibility, etc. Hans Mühlbacher, Helmuth Leihs, Lee Dahringer.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Thomson Learning,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 737 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 4,164.00
490 0# - SERIES STATEMENT
Series statement SAGE library of marketing
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
Topical term or geographic name entry element Marketing international.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dahringer, Lee.
Personal name Leihs, Helmuth.
852 ## - LOCATION
Accession No. 29003
-- 4164.00
-- Progressive International Agencies (Pvt) Limited
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.848 MUH-I 29003 09/18/2023 09/18/2023 Books