International marketing a global perspective /

Mühlbacher, Hans, 1949-

International marketing a global perspective / [Book] : Hans Mühlbacher, Helmuth Leihs, Lee Dahringer. - 3rd ed. - London : Thomson Learning, c2006. - xxvi, 737 p. : col. ill. ; 28 cm. - SAGE library of marketing .

All.

1844801322 9781412928304 1412928303 (set) 9781412928304 (set)


Export marketing--Management.
Marketing international.

658.848