Strategic marketing management (Record no. 164664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00873cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000047952 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980212s1997 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 075062244X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| -- | (DLC) 98115257 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 02 |
| Edition number | 21 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | WIL-S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, R. M. S. |
| Fuller form of name | (Richard Malcolm Sano) |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management |
| Medium | [Book] : |
| Remainder of title | planning, implementation, and control / |
| Statement of responsibility, etc. | Richard M.S. Wilson and Colin Gilligan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 827 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The marketing series. Student |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin. |
| 852 ## - LOCATION | |
| Accession No. | 25217 |
| -- | 0.00 |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.802 WIL-S | 25217 | 09/18/2023 | 09/18/2023 | Books |