Strategic marketing management planning, implementation, and control /
Wilson, R. M. S.
Strategic marketing management planning, implementation, and control / [Book] : Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - xx, 827 p. : ill. ; 29 cm. - The marketing series. Student .
All.
075062244X
Marketing--Management.
658.8 02
Strategic marketing management planning, implementation, and control / [Book] : Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - xx, 827 p. : ill. ; 29 cm. - The marketing series. Student .
All.
075062244X
Marketing--Management.
658.8 02